Happy Friday, my friends! Have you heard of the brand “Reformation”? I didn’t, until a few weeks ago, got a shout-out from WhoWhatWear, I was intrigued. To be very honest, had there not been pictures of celebrities (models included) wearing their dresses, I wouldn’t have bothered. When I went on its website, I had these initial impressions: simple but very wearable styles, good price points, modern vibe. I ordered a dress (worn in this post), a skirt and a couple of basic knit tops. When I received the order, I was very pleased with the tailoring, the quality of the fabrics and the craftsmanship. None of the pieces went back, which is rare for my online ordering experiences with unfamiliar brands.
The concept of Reformation is feel-good-while-look-good, imagine Whole Food for fashion. It might not be the best analogy, the philosophy and essence is the same. On its website, Reformation says it uses eco-friendly, recycled or leftover fabric, their pieces are designed and manufactured locally in California, and they recycle as much as they can in their facility. Does that sound familiar?
In the world of fashion, there are many small-production labels like Reformation. Often they are only available online and/or have very limited store-presence, often not in major retail stores. I want to call them Fashion Indies, like that of independent films. Their popularity is limited due to small collection of designs and still-more-expensive-than-Zara price points. I am wondering if the demand grows high enough that Reformation becomes the next Vince, will it still be able to maintain its integrity as a feel-good fashion label?
For the mean time, I’d say check them out, the dresses are cute and quality is better than you-know-what brands.
Thank you so much for reading! See you in my next post!
Alternatives to Consider: