Happy Weekend, my friends! This morning I was reading an article about how some top designer labels are using highly innovative, hard to duplicate fabrics in their new collections to prevent being copied. What is your take, good news, bad news? How will the mass market take it?
High-end designer labels most likely target at the top 1% (wealth-wise) of the world’s population, of whom perhaps less than 10% care about fashion enough and are willing to spend thousands to buy top designer clothing. Higher-end fabric with higher-price tag isn’t going to bring fundamental change to how many orders coming from this client base. Besides the potential of placement in fashion hall of fame for being innovative, I really don’t see much financial upside of this move.
While I am an advocate of buying originals, I think the mass population deserve to experience innovative designs and trends just the same. It is beneficial for a designer label to have copycats. When the price tag is cutting too close to couture, the labels might just put themselves into the caress of an even more selective crowd whereas the market will go on to copy other more accessible designs. The more a design is copied, the further reach its inventor have, and who are we to say, these fans won’t graduate to the real thing one day? For a design that is so removed from the mass market, I bet soon enough would be the label that is attached to it. Supply and demand.
My outfit today is a perfect example of accessible fashion. These pants are from Zara, not even 1/10 of the price of its runway inspiration. Because of Zara, more fashionistas are wearing a design that they would tell others, originally by Celine.
Thank you so much for reading! Until my next post!
Alternatives to Consider: